Customer relationship management software has dozens of beneficial real-world applications. But when you were looking to invest in it, you probably weren’t thinking about using it for any online marketing. And yet, you can significantly improve your SEO using CRM software. Not only will this improve the results you get from your SEO strategy, but it will also ensure that you get the absolute most out of your CRM. So if you like getting your money’s worth when investing in software, learn how you can turn your CRM into a useful marketing tool.
CRM stands for customer relationship management. This can refer to:
A business that wants to build and maintain good relationships with its customers needs all three. This includes software that will make it possible to manage relationships with customers even as your business grows. Thanks to such software, you’ll know everything you need to know about all your customers, you’ll be able to keep track of all your contacts with them, and you’ll learn a lot about their behavior and preferences. With the help of this information, you can improve your SEO using CRM software.
Search engine optimization is hardly a new trend in digital marketing. But while SEO itself may not be new, there are many new tactics you can employ within the field to achieve better results. And seeing as CRM has proven itself valuable, using it in marketing is one tactic you should definitely try because it will help you with:
Choosing the right keywords to target is one of the most important basic steps of every SEO plan. To make this step easier, many businesses use keyword research tools. These can be extremely helpful in informing you about the traffic that different keywords get, their competitiveness, and how they relate to each other. But there is one slight downside – they almost always draw on information from all over the world wide web. While this can be a useful starting point, it doesn’t tell you much about your target demographic. That is what CRM software can assist with; by analyzing all the contact you’ve had with your leads, prospects, and customers, you’ll find out what your audience is explicitly looking for. Use this knowledge to choose keywords uniquely relevant to your business, rather than just relying on broad statistics.
Quality content is one of the best ways to increase traffic to your website. But only if your content fulfills the needs and wants of your customers. For this, it needs to be relevant, interesting, and exactly what your customers are looking for. So how will you know whether you are meeting these criteria? It’s simple – use the data collected and analyzed by your CRM software to learn what your customers are interested in. Compile a list of questions they frequently ask, complaints they may have submitted, or general feedback you’ve received from them. Then tailor your content marketing strategy to suit their preferences.
There’s no denying that social media has changed how we do business – it’s a tool for marketing, customer service, and even funding. But you can’t manage your business accounts the way you would your personal ones. Using social media for business requires careful planning. And the more information you have going in, the better your plan will be. This is another aspect where CRM can prove to be invaluable. Use it to collect information about which platforms your customers are using, follow their accounts, interact with them, and keep track of your contacts in case you need to follow up on a different channel. Not only will you have a much better overview of your social media activities, but staying organized won’t be a problem either.
CRM software exists to make it easier for you to maintain good relationships with your customers. So if your team cannot keep up with customer requests, if your customer service is not improving, or if you’re not getting reliable information about your customers’ needs from your current CRM software, those are signs you should change it. Although changing your CRM can seem daunting, it is necessary for these situations because CRM is crucial for your reputation and your reputation is, in turn, crucial for your SEO. Your customers’ opinions of your business will color the general perception of your brand. If you’re seen as a reliable and trustworthy business, this will make your content more attractive and give your website more authority. While difficult to pinpoint accurately, these metrics do affect your general SEO ranking.
Despite the name, CRM software doesn’t need to be limited to customer data only. You can use it to collect, record, and analyze information about business contacts as well. This comes in handy when your link-building efforts need a bit of a boost. Which websites have you contacted in the past? How have they responded to your offer of guest posting? What kind of traffic have they generated? How have your customers responded to the businesses you’ve worked with in the past? If you expand the use of CRM to your business interactions as well, you can find the answers to these questions and more in the reports your CRM software generates.
The reason why you can improve your SEO using CRM software is simple: ultimately, both SEO and CRM are about satisfying your customers. It’s more obvious with CRM; after all, CRM is specifically designed to help improve your relationships with your customers. When it comes to SEO, however, the name can be a bit misleading. It implies that the optimization you do is for the benefit of search engines. To an extent, this is true, but those search engines aim to please their users too. So at the end of the day, it comes down to optimizing for the customers anyway. This focus on the customer is where SEO and CRM overlap, and that’s why they work so well together.
June Ellington is a digital marketer specializing in developing marketing strategies for small businesses in the moving and logistics industry through her collaboration with MoversTech CRM. When she’s not working, she likes to go rock climbing and hike with her husky mix, Howl.