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Key Elements of Conversion Marketing

Key Elements of Conversion Marketing

Digital marketing spelled with white letter squares
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The goal of conversion marketing is to convert as many website visitors as possible into paying customers. The path from website visitor to customer will differ from one business to the next. This is especially true for companies that provide more complex goods or services. Furthermore, conversion marketing is far more complicated than traditional marketing. This is because it covers so many different aspects of conversion. Conversion marketing is responsible for generating leads, establishing contact with them, converting those leads into potential customers, and ultimately converting those potential customers into paying customers. This can be a complex process to go through if you don’t know what you’re doing. However, if you use all the key elements of conversion marketing, you will be able to maximize the number of conversions you will make.

1. Extensive Research

Like any other form of marketing, conversion marketing requires you to understand what your visitors want. Looking at what they’re doing or simply asking them what they want is the best way to figure this out. Thankfully, many tools and methods can help you with this.

  1. Website Surveys:  You can get all the information you need about what your users want directly from them if you use surveys and ask the right questions at the right time.
  2. Heatmaps: This tool can visualize how your visitors interact with your website. With this information, you will be able to determine which aspects of your website are helpful and draw attention and which are distracting or not appealing enough. If you want even more information, you can use Clickmaps and Scrollmaps. This way, you will have additional data that will assist you in determining how your visitors interact with your website.
  3. A/B Testing: This method enables marketers to generate hypotheses based on analytics and user research data. With it, you can create different versions of your homepage and then test them on different visitor categories. This will help you see which variation of your website/homepage leads to more conversions. Experimenting with various components of your website might help you get better results.
A person doing research about their website
If you conduct extensive research, you will have all the data required to make conversion marketing work. Image source

2. An Interesting Landing Page

To succeed with conversion marketing, you must put forth as much effort as possible in creating a good landing page. To convert potential customers into actual customers, your website’s landing page must be well-optimized and capable of persuading visitors to browse your website. For example, if you are selling a product, you must create a landing page with product images and a description that discusses the benefits of using the product. If you have the space, try to incorporate social proof through ratings, reviews, or other user-generated content. You can maximize the potential of your conversion marketing if you can do this.

3. Excellent Site Navigation

Driving a tremendous quantity of traffic to your site would be pointless if those visitors found it difficult to navigate. As a result, you need to ensure that your visitors can navigate your website with as little friction as possible. To accomplish this, you must keep your website simple. Try to avoid any unnecessary clutter, images, or links. To do this, attempt to make your website as clean as possible. Keep the design basic to draw users’ attention to the fundamental aspects.

A person sketching a website navigation design
You must concentrate on the site navigation to provide the best possible user experience. Image source

Follow tradition when it comes to certain portions of your site, such as having contact information on the top right and a help section in the footer. This will ensure that your visitors will not struggle to find their way around your website. If you operate an eCommerce business, make sure your search bar is readily accessible and ubiquitous so customers can seek items. Conversion marketing success is directly related to user experience. Designing an easy-to-use website is a surefire way to a positive user experience.

4. Compelling CTAs Are

Strategic calls to action (CTAs) may assist you in guiding your visitors through the purchasing experience. They have a direct influence on your conversion rates. Therefore, you need to make sure that you have them. However, you must also know how to place them appropriately. You need to have as many as possible without overwhelming your visitors. How you do this will depend on the type of business you are running. But in all cases, you need to be careful.

A well-executed CTA will do wonders to capture visitors’ attention, pique their interest, and direct them through the purchasing process. In fact, most people expect to see a Call to Action when they visit a website where they want to buy something. However, just because you have a call to action does not mean you will automatically convert visitors. A call to action will ultimately help you convert visitors on the verge of converting.

5. Mobile Optimization Is an Important Element of Conversion Marketing

Mobile optimization has become more crucial than ever since Google moved to mobile-first indexing. If you don’t optimize for mobile, your Google results may suffer, making your conversion marketing fruitless. That being said, there are quite a few things you can do to ensure that your website will work well on mobile devices. Before you begin, remember that mobile and desktop experiences are not the same. You can use Google’s mobile testing tool to check whether your site is mobile-friendly. This tool will provide advice on how to enhance the mobile performance of your website. For example, you may need to increase the size of your mobile typeface, reduce your graphics, or boost page performance.

A woman is scrolling through her phone.
It may not seem obvious, but the mobile-friendly design is one of the essential elements of conversion marketing. Image source

All of these elements will not only make conversion marketing easier for you, but they will also improve the user experience significantly. And, as previously stated, a good user experience equals good marketing results. We have now covered all the key elements of conversion marketing that you need if you wish to gain more customers. It is up to you now to figure out how best to implement these ideas into your business model.

 

Author Bio:  George Jones has been a content writer for the past six yeast. He has a degree in computer science and is enthusiastic about new technology. He has also been writing about marketing, most recently for Convert More, to help audiences reach the best results possible.

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